A smiling white person with short blonde hair and glasses.

Hi, I'm Sarah. I can help you understand your audiences and write clearer content

Over the last 20 years I've worked with local, national, and international charities and NGOs across digital, brand, and content strategy.

What I do

* UX reviews and content audits
* User research and testing
* Content design and strategy
* Tone of voice and key messages
* Training and workshop facilitation
* Copywriting and editing

Who I work with

Recent clients include CAST, The Fostering Network, Community Action Redbridge, Support After Suicide Partnership, Turn2Us, Barrow Cadbury Trust, The Story Museum, and Evelina London Children’s Charity.In the past I've worked with Oxfam International, Bliss, Alzheimer’s Disease International, and the University of Cambridge, and many more.

What people say

Sarah’s open and participatory approach was vital for the campaign, which aimed to produce global products that were useful for country teams – she successfully worked with several country offices to ensure products met their needs and their voices were heard in development processes.
- Bethan Cansfield, Head of ENOUGH Campaign, Oxfam International
Sarah’s training on Writing for the Web and SEO was engaging, knowledgeable, and pitched at exactly the right level for the audience. She managed to cover all the key elements of online writing in under three hours, energising and inspiring everyone who attended.
- Kathryn Green, Digital Content Manager, Alzheimer's Society
Sarah is a really talented writer and editor - one of the very best I have ever worked with. She has a unique ability to convey complex messages in a compelling, accessible way that really resonates.
- Emily Esplen, Policy Manager, Womankind Worldwide

Get in touch

If you have a project you think I might be able to help with, I’d love to talk.