Reviewing a digital ecosystem and recommending future developments
In 2021 progressive grantmaker the Barrow Cadbury Trust commissioned me to review their entire suite of websites, social media channels, and email lists and evaluate their performance in terms of engagement, user experience, and accessibility. I pulled my findings together into a comprehensive report along with a set of short term, medium term, and long term strategic recommendations.
Diana Ruthven, Barrow Cadbury Trust’s Communications Manager said:
“We are still regularly referring to the digital review. It is laid out in such a clear and logical way and is the review that keeps on giving. On the back of that report we asked Sarah to give us a bespoke half day workshop on SEO. SEO has always been a bit of a mystery to me, but Sarah's explanations and tips have made it all seem much more straightforward and something we can do in house. We all found it fantastically insightful and clear.”